Always Aim High Events announce Official Retail Partner
Global online retailer backs top Welsh events company for 2012
Always Aim High Events have today announced Chain Reaction Cycles as their official retail partner of both their Triathlon Series – which includes successful trail triathlons the Snowdonia Slateman and the Anglesey Sandman – and the Etape Eryri cycle sportive in 2012.
Still family run after 27 years, Chain Reaction Cycles have a world renowned reputation for quality and service, and are regarded as market leaders in all things cycling. The company is still growing rapidly and the retailer adds the Always Aim High events to its growing events calendar. Aligning themselves with Always Aim High Events ensures that Chain Reaction Cycles can actively support Welsh triathlon and sportive market, which has seen significant growth in the last few years. With the events being in their infancy Chain Reaction Cycles will be an integral part of their growth and development.
Chain Reaction Cycle’s PR Manager Simon Cordner said:
“We are very pleased to have formed this partnership. Always Aim High are a very forward-thinking business and share many of our values. We also feel that they have created some innovative and enticing events and we look forward to working together in 2012. Events play a vital role for us as a company, we are a retailer, however events also allow us to meet our customers face-to-face – but more importantly to reinforce our investment back into our core sports markets.”
Always Aim High director Nigel Kendrick states:
“This partnership is very exciting for us as. Chain Reaction Cycles are leaders in their field and have a proactive approach to promotion and marketing which will be very beneficial to what we are trying to achieve with our events in Wales. They will also be present at the events and part of the experience that each entrant will enjoy this year. We are really looking forward to working with Simon and the team”.
The Always Aim High Events triathlon series gets underway on May 20 with the Snowdonia Slateman tri, with the inaugural Etape Eryri taking place on Sunday the 17th of June. Entries to these, and all of the 2012 Always Aim High events line-up, are open now via the Always Aim High Events website.
23/01/12